Do you think in a binary fashion? Yes or no? To make sense of the world, evaluate data and interpret information, we simplify and summarise. Often that’s helpful, necessary and much needed. However, the amazing thing is the extent to which we do this. Researchers have found that we have a tendency to reduce this down, often to two alternatives. Good or bad? True or false? All or nothing? We over-simplify complex ideas and problems. Psychologists call this our ‘binary bias’.
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